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Cerebos creative lands at Grey

By: Adaline Lau, Hong Kong
Published: Nov 09, 2007
Hong Kong - Health and food giant Cerebos has finalised the creative pitch for Hong Kong, with Grey Hong Kong winning a component of the business.

It is believed that the account has been split between Grey and Publicis Hong Kong, which Marketing understands will manage Cerebos' Bird's Nest brand.

Cerebos is still on the hunt for a media agency to manage its buying. Both the creative and media accounts are believed to be worth in excess of US$4 million.

Koby Kwan, head of marketing at Cerebos confirmed a creative agency had been appointed, but said details will be released early next week.

Companies featured:

  • Grey Worldwide
  • Cerebos Hong Kong Ltd