Shiseido first to wrap ads around T2 Departure Pillars

Singapore - Shiseido is the first to advertise on Eye Corp's new pillar wraps at Changi Airport's Terminal 2 departure check-in hall to promote its new 'White Lucent Intensive Brightening Mask'.

The departure pillar wraps target duty-free shoppers at T2 and reaches over ten million passengers leaving from T2 each year.

"The pillar wraps are a great way to introduce the new products to increase brand awareness and are attention grabbing. These pillar wraps create impact and are hard to miss as they are located in a row," Donna Seow, regional training and marketing manager, Shiseido Travel Retail Asia Pacific, Singapore, said.

Shiseido was also the pioneer cosmetic client to advertise on Eye's check-in banners and network of digital eyelites in T2 last year.