Hong Kong Island Magazine’s road to success

HONG KONG ISLAND MAGAZINE   FAST MEDIA   TOM HILDITCH

Hong Kong – G.O.D. founder Douglas Young, CLOT co-founder Kevin Poon, and hiker Pete Spurrier are only a few of the contributors or featured people in the first issue of Hong Kong Island Magazine.

Launched earlier this week, the book sets itself apart from other free publications with Hong Kong Island-specific content, celebrated contributors and an in-home distribution list with residences that are at least 120,000 square metre in size and with an address in Hong Kong Island.

The 20,000 magazines will also go into sports and private members’ clubs as well as selected restaurants on the strip.

With a demographic readers of 28-58 years old, Hong Kong Island Magazine can not only have more sophisticated columns like motoring, parenting and pets, but it will also target an audience who are “older, richer and wiser”, said publisher Tom Hilditch.

“We’re for families; we provide information on where to take your kids and education. I don’t think anyone puts as much efforts as we do in pets, for example,” he said.

“We want our readers to feel that they are a part of a social community and really be a starting point for them to get useful information they need without having to weed through material.”

So far, the magazine is divided into the following sections: event listings in the city, party scenes, social trends, a profile, a feature of an entrepreneur in the city, food and motoring columns, a hiking section, health and beauty, fashion, travel as well as marketplace, which is an advertising platform for smaller, local businesses.

A wine column will debut next month.

Hong Kong Island Magazine is a part of the Fast Media family, which also publishes Southside and Sai Kung magazines.

________________________________________________________________________________________

Have something to say? Comment on our Facebook page or contact the writer at joycey@marketing-interactive.com.