Sat, 22-Nov-2008
McCann bags Grand Kam Fan
Published: Nov 05, 2007
Hong Kong - McCann Worldgroup's Coca Cola 365 Days of Happiness campaign has taken out this year's Grand Kam Fan award, announced during the Kam Fan gala dinner on Friday evening.
The winning award was based on a series of field marketing campaigns that include a Christmas DIY light up, 15 short films surrounding the HKCEE scores, Coke collectible cans for Olympic nominations and a clocking in machine at a bus shelter in Tsim Sha Tsui.
McCann, along with Grey Hong Kong, JWT and Leo Burnett, were the big winners in the 2007 awards with a total of 9 Gold, 12 Silver and 40 Bronze Kam Fan Awards presented.
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