McCann bags Grand Kam Fan
Published: Nov 05, 2007
Hong Kong - McCann Worldgroup's Coca Cola 365 Days of Happiness campaign has taken out this year's Grand Kam Fan award, announced during the Kam Fan gala dinner on Friday evening.
The winning award was based on a series of field marketing campaigns that include a Christmas DIY light up, 15 short films surrounding the HKCEE scores, Coke collectible cans for Olympic nominations and a clocking in machine at a bus shelter in Tsim Sha Tsui.
McCann, along with Grey Hong Kong, JWT and Leo Burnett, were the big winners in the 2007 awards with a total of 9 Gold, 12 Silver and 40 Bronze Kam Fan Awards presented.
McCann Erickson Hong Kong Related Stories:
- Cathay Pacific readies for Sevens onslaught
- Maxim's ad reinforces leadership position
- Coca-Cola sells happiness to youths
- ADFEST: China steps up to the global stage
- McCann offers network to Jet Li foundation
- Sony Ericsson rides HK's first Wifi bus
- Nike gets into high gear with 'Hyperdunk'
- Flirting works for McCann's Kam Fan
- Canon preaches to the converted
- UPS delivers messages in MTR
- DDB takes Gamble as Group CD
- Ad watch MMHK July
- Nike's new reality for teen mobile campaign
- Bonaqua campaign reborn for the Olympics
- McCann wins Happy Harbour
- Cathay campaign lands in SCMP
- McCann takes Nike creative
- Elements creative heads to McCann start-up
- Coke Zero goes guerilla and viral
- Coke goes for the family feeling