Canon promotes with ‘live show’

Singapore - Canon has rolled out a month long interactive outdoor advertising campaign depicting six different lifestyles taking place.

The outdoor advertising campaign aims to communicate the real-time Canon experience through live scenarios where passers by can see two siblings print out family photos at ‘home' for example.

"Advertising is no longer just about the products, but also the lifestyle the users yearn to live. Living each moment to the fullest is the real showcase technology, and we want to use this platform to promote the experiential aspect of our products," Andrew Koh,director and GM of the Consumer Imaging and Information Division for Canon Singapore said.

Another scenario includes two friends having a conversation over a cappuccino in a ‘café', which is supposed to exude ‘style and substance'. The campaign is located at City Link Mall with the live shows occurring from 6pm to 8pm daily and additional slots on weekends. When there is no activity taking place, a range of Canon's consumer products and product write ups are on display.