Arc tipped for OCBC digital account

Singapore - Arc Worldwide looks set to win OCBC's digital business, sources close to the pitch confirmed.

Although an OCBC spokesperson says "no decision has been made", Marketing believes an official announcement naming Arc could be made as early as next week. The pitch calls for an agency able to help the bank re-engage with web customers and the initial job scope may have been expanded to involve back-end work on top of the initial front-end requirement. First pieces of work are expected to commence in December.

It is understood the agency and client are currently discussing contract details which includes a fees negotiation. 

Arc says no confirmation of the win has been heard yet.