BlueFreeway fortifies Asian expansion with new top hires

Singapore - Digital marketing communications company BlueFreeway has launched in Singapore and appointed Nielsen//Netrating's former MD Patricia Poo as MD for Hong Kong and Singapore.

The company has also opened offices in Bangkok and Hong Kong and hired Bill Emden, formally plastics company Groupe Sidel's SVP, as group MD. BlueFreeway has also appointed Michael Poonpipat, ex-New Media director of client sales, as MD for Thailand, as well as Anissa Thanart, ex-Hakuhodo Bangkok commercial director.

The independent global digital interactive marketing communications company currently has offices in markets such as Australia, China, France, India and the United States.

Its portfolio of companies includes Blackglass, BlueArc Group, BlueCentral, Certifica.com, Clear Light Digital, Cogentis, Communicator Interactive, Deepend Sydney, Digicon, eHound, Fivia, Forty Two International, Holler, IBC, JSA Interactive, MassMedia Studios, Max Australia, SageMetrics, Spectrum Communications, Spin Communications, Tentacle, and Viva9.