China online ad market expected to hit RMB10 billion

China - Online ad spend in China for the full year is expected to hit RMB10 billion with total online ad for the year-to-date worth RMB6.6 billion, according to the latest AdRelevance report from Nielsen Online.

The report shows the value of online display advertising in China for Q3 increased by 14% from last year to RMB2.6 billion.

Value of online display ads for each of the first three quarters this year are at RMB1.7 billion, RMB2.3 billion and 2.6 billion respectively with September peaked to RMB1 billion.

Automobile, IT, electronics, FMCG and finance were the top four sectors contributing to overall growth and accounted for over 60 percent of total ad value in the China online market.

The ad value of the top 50 advertisers accounted for 47% of total online advertising market and 31% of the total number of campaigns.

Big online ad spenders include Faw-Mazda, ING Group, Eachnet, Lenovo, Samsung, China Mobile and Nissan that contributed to an online ad value exceeding RMB100 million for the past three quarters combined.

"The online advertising market in China is booming and catching up fast with advertising in traditional media. Judging by its current growth rate, we anticipate that the year will finish not only achieving double-digit growth in online advertising, but also reaching the RMB10 billion mark in value terms," Sail Ma, analytic & research director for Nielsen Online, Greater China and Southeast Asia said in a statement.

Integrated marketing, the rapid growth of holiday and new-year consumption driving more online ads for related products and the lead up to the 2008 Beijing Olympics are some positive trends that Nielsen Online observed for China's online display ad market.