F1 flags off Kinetic and Bonsey Design

Singapore - Singapore F1 Grand Prix promoter, Singapore GP has made Kinetic Singapore its advertising agency on record while The Bonsey Design Partnership has also been appointed to oversee graphic design applications.

Kinetic Singapore will now handle advertising concepts and ideas for the F1 Race which only a week ago was granted approval to be the first night race in the sport's history. The agency's account director Carolyn Teo could not say when first pieces of work would roll out but did hint that it would aim to increase ticket sales as well as educate Singaporeans on what exactly the race is all about.

At press time, sales and marketing director for Singapore GP, Magdalene Ew was unable to respond on the new appointments. The news comes more than a month after Marketing reported on Mediaedge:cia winning media channel needs for the race, and two months after Fulford PR was handed its PR tasks.