Goodbye SingTel, hello Honda

Singapore - Young & Rubicam has won the Honda Singapore creative business effective from 1 November, following an intensive pitch that involved TBWA\ and Grey.

Kah Motor's head of sales and marketing Victor Kwan said, "We were impressed by Y&R Singapore's creativity and impressive understanding in the retail aspect of our automotive business."

Y&R's MD Tanuj Philip added, "We are looking forward to producing some bold and challenging executions for a category that is too often neither of those things. We are very excited about the creative work on the table and the prospect of working with Honda in helping them realise their ambitions in the local market."

Its first campaign will be the launch of the new eighth generation Honda Accord in December.