CommsDNA wins new lifestyle accounts

Singapore - Communications DNA has bagged Stella McCartney, Jackie Chan's Café, Coffee and Tea, Club Med as well as Harnn and Thann.

The agency will be tasked to handle all PR activities for the opening of the first Stella McCartney boutique in Singapore as well as and the launch of the world's first Jackie Chan's Café, Coffee and Tea.

Its Club Med account will involve it generating publicity to reposition the resort chain globally with an ad campaign launch coinciding with the opening of its first luxury resort in Mauritius.

It will focus on Harnn and Thann through the reinforcement of its presence in spa products. Activities include launching the Harnn Jasmine Collection and the Thann Shiso Collection and press junkets to its spas in Thailand.

The Stella McCartney and ClubMed wins were in October with Jackie Chan's Café, Coffee and Tea in September and Harnn and Thann in August.