Estee Lauder taps Airport Express trains

Hong Kong - Estee Lauder has re-launched its line of premium skincare product, the Idealist pore minimising skin refinisher across Asia Pacific that include advertising on the Hong Kong Airport Express trains targeting global travellers.

Teresa Fung, general manager for JCDecaux Pearl & Dean said that Estée Lauder has come on board as the first advertiser to implement a full train exterior and interior campaign on the Airport Express.

She added: "The campaign also creates great visual impact exciting passengers, as well as catching the attention of commuters on the adjoining highway".

The campaign kicked off in the month of October that include ads wrapped on the train body, on windows, ceiling and seat backs aimed at the highly-educated, professional and well-travelled Airport Express passengers.

"Hong Kong is a cosmopolitan city and highly frequented by travellers for shopping and business. The key decision to launch Idealist campaign on Airport Express was because it is one of key transport from Airport to City, its high visibility provides good brand exposure and facilitate consumer brand awareness , further Estee Lauder is the first brand to pioneer a skincare launch campaign on Hong Kong Airport Express," Defelyn Tay, regional marketing manager for Estee Lauder travel retailing, said.