Two million more for CNBC in APAC

Singapore - In the past four months, CNBC has increased its APAC reach by two million households - as a result of jigging its "business-days" timetable to include five new shows and increasing APAC programming to over nine hours.

In Korea, New Zealand and Vietnam this year, reach increased by over one million, 700,000 and at least 333,000 households respectively. CNBC also established a bureau in Sydney, while launching new mobile products. It entered a partnership in Korea with Digital Chosun and strengthened the cooperation with news organisations in the Philippines and Japan which provides localised segments into CNBC's programs.

According to the Synovate PAX's Q3'06 to Q2'07 report, CNBC'c president and MD Jeremy Pink said, "The success of a television channel is dependent on how the channel is able to refresh itself, adapt to changes and yet be able provide it's core competencies that the audience values. We are is committed to growth and expansion in the APAC region this year, by enhancing our programming, integrating and distributing of content on multiple platforms, as well as strengthening our relationship with key partners in the region."

Pink also added the increase reflects its market position as the most watched regional business news channel by affluent viewers, investors, C-suites, business decision makers, financial professionals, top management personnel and opinion leaders in APAC.

CNBC is wholly owned and managed by NBC Universal, the broadcasting unit of GE.