WPP launches new business division

Asia Pacific - WPP has launched a new business unit within its Ogilvy network called Red, which has been established to drive new business throughout Asia Pacific.

Ogilvy staffer Alex Etgar has been appointed to head up the new business division which according to Miles Young, Ogilvy chief executive officer & chairman, said had been in the pipeline for "quite some time".

"The discussion on setting up a new business unit within the Ogilvy AP network has been going on for quite sometime now," he said.

Young said Etgar was "one of the brightest and fastest rising stars in Ogilvy."

"Alex may not have spent much time at Ogilvy, but he has proven to be one of our best 360 degree team leaders and we are thrilled that he is taking on this important assignment."

More details will be revealed in coming weeks.