Bleasdale made Rapp Collins president, managing partner

Singapore - Group MD of DDB Singapore, Richard Bleasdale has added the newly created role of president and managing partner for Rapp Collins Asia Pacific to his responsibilities - current Rapp Collins Asia Pacific chairman, Chris Gordon will more into a global role within Omnicom Group's DAS operation.

Bleasdale will be responsible for the growth of Rapp Collins group across the region while maintaining his current role at DDB Singapore. He will also attempt to build a stronger partnership between Rapp Collins and its sister agencies, DDB and Tribal DDB.

"He has had a long association with the development of Rapp Collins across Asia Pacific having established the Rapp Collins operation in New Zealand, and more recently assisting in the growth of our Singapore office," John Zeigler, President and CEO for DDB, Asia Pacific said.

According to Zeigler, the DDB, Tribal DDB and Rapp Collins combination will help deliver best in class capabilities with TTL campaigns for clients.