Chang leaves XM

Singapore - XM's client solutions director for APAC Arthur Chang, left the interactive agency last Friday and is tipped to resurface at a local start-up soon.

He has says that he left XM because of the new opportunities offered, but he declined to comment if the relocation would see him handle similar functions and also if the industry will be in the same domain as XM.

He joined XM early this year where he took up a newly created position fit XM's growth in the digital market. Chang oversaw XM's full portfolio of clients - noteworthy ones include Sony, Nike, Mazda, Microsoft and HSBC.

XM Asia Pacific MD Paul Soon declined to comment on his loss but mentioned only that Chang left for "personal reasons" and that a successor will be announced in due course.

Chang was previously with CNET Asia Pacific where he was sales director for online media. Past stints include MSN SE Asia, Pacific Internet and ZDNet Asia.