Global brands recognise dot Asia brand value

Hong Kong - As Asia's internet marketplace is set to overtake the European Union and United States in terms of online population and Internet traffic, global brands such as Time Inc, Amazon and Sony Ericsson recognise the value of adopting a .Asia domain.

When the .Asia Pioneer Domains program launched earlier this year, global brands like AOL, AIG and Yahoo have signed up with proposals on marketing the Asia domain. The International Olympic Committee is also in the queue including local player now TV.

"The .Asia Pioneer Domains Programme has laid a foundation for the adoption of the .Asia domain. The commitment from global brands is a solid endorsement for the philosophy of the .Asia Registry: From Asia / For Asia, where we believe that the .Asia domain provides value not only for Asian companies, but also US, Europe and international companies expanding to Asia or providing services for Asia," Edmon Chung, CEO for DotAsia said.

"The fact that innovative entrepreneurs and leading multinationals as well as Internet-based companies and organisations engaged in traditional businesses are all showing commitment to the .Asia domain indicates the investment value of .Asia names as prime cyber real estate."

DotAsia is currently in its Sunrise period that provides priority registration for trademark owners and companies to protect their brands online.