Synovate extends online reach in China

China - The move to online research is gathering pace with market research group Synovate launching a bi-monthly online survey, eNation, for the Greater China market.

eNation, a bi-monthly pay-per-question service, will service China's key cities of Beijing, Shanghai and Guangzhou, within the 18 to 49 demographic.

The online survey will run every two weeks and have the capability to show text, visuals, video and audio. Synovate said it will have access to 1.2 million people in China.

Darryl Andrew, CEO Synovate China, said that eNation, a lot faster than the more traditional face-to-face methodology, with a quicker turn around for clients.

"As an online survey, there is more space for interactivity and it has the added advantage of convenience; people can fill it out when it suits them.  In one survey that has already run, an FMCG company was able to determine which flavours to develop for a new product line," he said.

"With fresh, customised data available every two weeks, this kind of turnaround time can really help make or break business opportunities in China. Online surveys are particularly helpful for finding out information on more personalised topics whilst minimising interviewer and social response bias."