Saatchis keeps its crown at HOF

Singapore - The Institute of Advertising's (IAS) annual Hall of Fame on Friday evening saw Saatchi and Saatchi retain its throne as 'Advertising Agency of the Year' as it bags a total of five awards. The creative director lauded was executive director Patrick Low of Y&R and Rod Pullen was given the Lifetime Achievement award.

Saatchi and Saatchi was awarded Campaign of the Year and Cable TV Campaign of the Year for its work on Guinness 9 ball Tour. Its Sony Ericsson win for Print Campaign and UOB for Press Campaign further galvanised position on the top spot.

Rod Pullen's award was to recognise his work in Asia. A veteran with 30 years of agency experience he was with Ogilvy for 15 years - he headed the agency at 25 and went on to work at Batey before retiring in 2005.

Saatchi & Saatchi
Advertising Agency of the Year
International Print Campaign of the Year (Sony Ericsson k5810i ‘Shadows')
Campaign of the Year (APB, ‘Guinness 9-Ball Tour')
Press Campaign of the Year (UOB, 12 weeks of Christmas)
Cable TV Campaign of the Year (APB, ‘Guinness 9-Ball Tour')

David Tang, President & CEO, DDB Worldwide
Advertising Professional of the Year

DDB Worldwide
Direct mail Campaign of the Year (RSAF 'It's all in the details')
Advertiser of the Year (RSAF, 'A force like nothing on Earth')

Rod Pullen, executive partner, Foo and Pullen
Lifetime Achievement

Patrick Low, executive director, Y&R
Creative Director of the Year

Andrew McKechnie, JWT Singapore
Young Professional of the Year

OMD Singapore
Media Agency of the Year

MAXUS Communications Singapore
Relationship Marketing Campaign of the Year ('Shell Diesel Care for Cabbie Activation')

Zenithmedia
Magazine Campaign of the Year (P&G 'SKII Air Touch Foundation')

MediaCom
Online Campaign of the Year ( Nokia 5700 DJ Mixxer)

Jonathan Tay
Poster Campaign - Photographer of the Year (Jay Gee Production 'Red Tab Campaign')