Saatchi LAB successfully defends ITE

Singapore - Saatchi LAB has retained the Institute of Technical Education's (ITE) rebranding project following a three-way pitch for the business that the agency has held for the last three years.

"The challenge for Saatchi LAB was to move the ITE brand forward, building on the efforts of the past. We truly enjoy working with ITE and our belief in their positioning was reinforced through internships for ITE students from the Digital Media Design course at our agency and we even hired one of the interns who is a strong manifestation of the ITE brand of education," Sebastian Sua, senior account director for Saatchi LAB said.

Divisional director/corporate affairs for ITE, Sabrina Loi said that the agency had been responsive to its needs and provided creative and interesting platforms to help the repositioning efforts.