MEC new specialist division launched

Global - Mediaedge:cia has combined the resources of its sport, entertainment and cause marketing businesses and staff to form a new specialist division, MEC Access - a MEC Access Asia Pacific head, based in Singapore has yet to be named.

MEC Access consists of existing Mediaedge:cia units including MEC Sponsorship, The Leverage Group and Sponsorcom, and aims to offer clients a one-stop shop for the creation and delivery of strategic partnerships and sponsorships across 9 different platforms.

"There is an increasing demand from our clients for us to offer a unified sport, entertainment and cause capability.  In bringing all of our assets and expertise around the world under one brand, we enforce our promise and leverage our resources to deliver communications solutions across all channels, globally," Charles Courtier, Global CEO for Mediaedge:cia said in a statement.

The Americas will be headed by Richard Yaffa, and based in New York while Europe, Middle East and Africa will be led by Jeremy Clark based in London.