Singapore Fashion hits the global runway with Ebay

Singapore - Ebay puts the Singapore Fashion Week (SWF 07) in the sportlight as it partnered Textile and Fashion Federation Singapore (TaFf) to showcase Singapore fashion to its 241 million members.

Appointed Official Online Partner for SWF 07 held from Oct 12 to 21, Ebay Singapore created a microsite featuring The Designers Showcase (TDS). Established homegrown designers such as Celia Loe, Nicholas, Burgundy, and Funfit, are given a chance to widen their reach and target the global market by having their online boutiques listed on Ebay's international sites.

Other than having access to the profiles of participating designers and purchase their items, users have exclusive access to limited edition pieces and pre-order apparel from selected designers.This collaboration is inline with its strategy to form partnerships to all industries locally, extending the benefits of e-commerce.

Sam McDonagh, director, Ebay SE Asia said, "There are extremely talented designers here in Singapore and we are uniquely positioned to provide them with a global marketplace where they can showcase their products and sell to millions of potential customers worldwide. From nascent designers who wish to test the market response before starting a brick and mortar store to established designers looking for an additional sales channel to increase their revenue, we provides boundless opportunity for practically anyone."

"Our role is to develop and promote the Singapore fashion industry. Successful young design talents and companies have expanded their businesses regionally as well as internationally. Through the training arm, Textile and Fashion Training Centre (TaFtc) also provides important training, talks and seminars for the industry," Joanna Fong, SFW event director and deputy director of TaFf said.

Fashion is one of the most popular categories on the auction platform with estimated 250 pieces of clothing sold daily to the world from Singapore.