Thu, 24-Jul-2008
Saatchis wins Tiger Beer
World Acclaimed
Published: Oct 11, 2007
Singapore - Saatchi & Saatchi Singapore has finally landed the Tiger Beer local creative account, a decision widely speculated to happen as Saatchis Malaysia handles the brand's regional work.
Saatchi & Saatchi Singapore has already done some work for the brand, such as the second phase of the ‘Tiger: World Acclaimed' campaign in August, where the agency was responsible for on-ground activation as well as adapting the Leo Burnett-created Tiger: Unravel the Secret TVC.
The appointment comes six months after the brand parted company with BBH.
Saatchis Singapore recently hired ex-Dentsu Singapore GAD Kelvin Ee as group brand director and Marketing believes he counts Tiger as one of his account responsibilities.
Saatchi & Saatchi Singapore declined to comment while at press time Asia Pacific Breweries Singapore (APBS) would not confirm the news.
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