Saatchis wins Tiger Beer
World Acclaimed
Published: Oct 11, 2007
Singapore - Saatchi & Saatchi Singapore has finally landed the Tiger Beer local creative account, a decision widely speculated to happen as Saatchis Malaysia handles the brand's regional work.
Saatchi & Saatchi Singapore has already done some work for the brand, such as the second phase of the ‘Tiger: World Acclaimed' campaign in August, where the agency was responsible for on-ground activation as well as adapting the Leo Burnett-created Tiger: Unravel the Secret TVC.
The appointment comes six months after the brand parted company with BBH.
Saatchis Singapore recently hired ex-Dentsu Singapore GAD Kelvin Ee as group brand director and Marketing believes he counts Tiger as one of his account responsibilities.
Saatchi & Saatchi Singapore declined to comment while at press time Asia Pacific Breweries Singapore (APBS) would not confirm the news.
Asia Pacific Breweries Singapore Pte Ltd Related Stories:
- Ng resurfaces at Cowan China
- Tiger games go underground
- APB fills special-ty seat
- Guinness 9-ball makes a comeback
- Sentosa next stop for APBS's Teo
- TigerLIVE champion to depart
- Baron’s issues strong challenge
- Moderate drinking keeps you sexy
- Corona distribution switches hands
- Saatchis keeps its crown at HOF
- Be a sport
- Tiger enters next stage of flashy campaign
- UPDATED: APBS makes changes, Vulpen leaves
- Baron’s campaign takes on the strong - again
- Foreword stops Tiger Beer work
- Erdinger.com.sg makes its first toast in Asia
- PR Technique-Jul07
- Accreditation the way to go?
- JCDecaux helps Guinness pot the black
- APB shuffles staff