JWT hands over 7UP to BBDO India

India - PepsiCo has appointed BBDO India as its creative agency for 7UP. The account was previously managed by JWT and the agency also handled Pepsi's other brands. BBDO will start work proper on 1 Nov.

BBDO India was given the green light after two months of intensive multi-agency selection.

"We have large ambitions on 7UP and BBDO is also a globally aligned agency for PepsiCo, which means we will be able to draw upon their international networks for learnings from across the world," PepsiCo India marketing executive director Punita Lal said in a statement.

BBDO Asia chairman and CEO Chris Thomas said, " 7UP is our first brand assignment in India and we couldn't have hoped for a more iconic brand to launch with."

JWT India will retain its status as Pepsico's key agency working on accounts such as Pepsi, Mirinda, Tropicana and Slice.