Media Choice - Nov07

In Zuji's ‘Book Online' campaign in September, we encouraged Singaporeans to kick their ‘bad' travel habits in favour of ‘healthier' travel booking habits. We distributed 40,000 ZoCards, illustrating ‘unhealthy' symptoms, and some potential consequences of queuing, in a fun and quirky manner with a call to QUIT. On the ZoCard, zuji.com.sg was positioned as the ‘helpline' for travellers who want to give up queuing for a holiday.

ZoCard is a cost effective and an impactful way to reach Zuji's target audience. A wide distribution network also ensures a wide target audience reach. Moreover, ZoCards are for keeps as they have their own fans and collectors. We wanted to give something iconic and memorable to remind people that travel booking can be done conveniently online on ZUJI, thus we came up with the idea of attaching badges onto the ZoCards, as people can wear, carry or simply keep the badges with them for a long time. It also helped that ZoCards were adventurous and accommodating to our creative approach.

We experienced a good spike in overall bookings during the campaign period, and we believe the ZoCards platform was one of the contributors to the good results.

Philip Ho

General Manager

Zuji Singapore