Your pitch: Uniquely Singapore - is it tender enough?

I felt that I should write about the uniquely Singaporean practice of issuing tenders that add little to the credibility of the marketing industry in this haven of transparency.

Over coffee last week an advertising agency owner recounted the woeful tale of 3 rounds of creative pitches and tacit approval of their ideas, only to be told after several months of working on 'concepts' that the company had decided to tackle their design issues in-house.

http://www.yourmarketingpitch.blogspot.com