OOH media tops ad spend growth

Hong Kong - Out-of-home media has scored some of the strongest year-on-year increases in ad spend, with the MTR seeing a 22.5% increase and wall signages up by 24%, according to Admango.

The other category, which includes bus shelters and outdoor saw a whoping 70.58% increase, for the month of August.

Admango notes that the rise in ad spend for OOH media can partly be attributed to newcomer Newsline Express available on the KCR trains.

Interactive media such as online advertising has taken 4.22% share of August 2007's advertising spend.

Jackson Kwok, managing director for OMD, said the increase in ad spend for OOH media is spurred by demand from luxury brands as well as Olympic sponsorship aimed at building brand associations.

Throughout August, PCCW was top advertiser, having spent $34 million, a 412% year-on-year increase. The company's ad spend went into promoting Now TV's sports channels, Netvigator Everywhere and Moove, an online music jukebox.

Admango also measured ad spend for free tabloid, The Standard from the period of 10 to 23 September 2006 and 2007 and the paper's ad spend revenue has more than doubled by 214%.