Past facts drive National Museum of Singapore campaign

Singapore - The National Museum of Singapore has launched a headline-focused campaign to get tourists and Singaporeans interested in visiting the Singapore History Gallery which was added in December 2006.

The campaign was created by Grey Singapore and uses clever headlines to bring out lesser-known or interesting facts about Singapore's history, and initially launches with OOH media before rolling out across other platforms.

"The National Museum of Singapore redefines the visitor's museum experience by adopting new and creative ways to present history," Lee Chor Lin, director for National Museum of Singapore said in a statement.

The National Museum of Singapore opened the Singapore History Gallery along with four other permanent galleries last year following its three-year-long facelift.