Nokia targets B2B with mobility showcase

Singapore - Nokia is targeting the corporate segment by organising the first instalment of its Mobility Showcase in Singapore. Depending on the turnout and feedback, it may bring the same concept for marketing its enterprise solutions to other key APAC markets.

As the first B2B event of its scale for Nokia, the communications for the showcase was conceptualised by Nokia together with its creative agency for this event, Formul8, with the event organised by Techmex. A microsite has been created for the event and print ads will appear soon on The Straits Times' Digital Life section. As Nokia's target markets are mainly businesses, below-the-line and direct mail will be fully utilised.

According to the event website, the opening keynote address will be by Mary McDowell, executive VP and GM, enterprise solutions, Nokia. Sponsors for the event include Cisco, Avnet, Check Point Software Technologies and Sourcefire.

The showcase will be held on 24 Oct at Marina Mandarin Singapore.