Sat, 22-Nov-2008
Hairy crabs take centre stage for East Ocean
Published: Oct 05, 2007
Hong Kong - JCDecaux Texon and the Victorian City Restaurant Group, owners of East Ocean, have today launched an eye-catching outdoor campaign featuring more than 70 giant mechanical hairy crabs.
The campaign officially rolls out around Hong Kong from today (5 October) and will continue until 3 January 2008.
The execution features a number of medium-sized crabs surrounding one gigantic crab housed within a waterfall-like shell.
The two creative specials run in Wan Chai and Tsim Sha Tsui.
A spokesperson for the Victorian City Restaurant Group said similar outdoor executions in the past had resulted in strong sales and added that the current execution would "have a great impact on the company and draw popular attention."
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