Catcha launches Stuff in Chinese language

CATCHA  STUFF  CATCHA MEDIA

Malaysia - Catcha Publishing has launched the Chinese version of its gadget lifestyle magazine Stuff called  电子时尚 (Electronic Lifestyle).

The magazine will target male audiences between the ages of 20 and 30. Its editorial focus will mirror the English version of Stuff, touching on gadget and technology-related news. The Chinese edition would feature a new section called "Skills and Gaming".

Tze Khay, general manager of Catcha Publishing, told A+M the magazine will have a circulation of 20,000 and there are no plans yet to have the magazine audited as it was too soon.

"We will be monitoring the magazine's progress for at least 12 months before making that decision."

Target advertisers for the magazine include technology, automotive and lifestyle (timepieces) brands. Existing advertisers include Tiger Beer, Samsung, U Mobile, Toyota and Sharp.

Separately, Catcha Publishing has also appointed Darren Teoh, former head of sales at PC.com and Majalah Tech, as head of sales in the lifestyle special interest division at the company.

Teoh will be responsible of growing sales revenue for the newly launched Stuff Chinese, Stuff, Fairways, EVO and its special editions Supercars and Performance Heroes.

He will also be involved in the development of new media advertising platforms for the brands such as its upcoming EVO Interactive App.

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