Hong Kong's mobile ad spend trivial

ADMANGO   AD SPEND   MOBILE MARKETING

Hong Kong - Mobile has taken up only 0.15% of Hong Kong's advertising spend in the first quarter of 2012 despite the buzz, admango's latest report found.

Mobile came last among other media platforms in its share of ad spend, lagging behind radio (3.5%) and interactive (6.7%).

The banking and investment services industry is spending the most in mobile advertisement (HK$3.3 million), taking up 24% of total ad spend in mobile, followed by cosmetics and skincare ($1.8 million) and education and training ($0.8 million).

In terms of platforms, admango found TVB's myTV ranked first, taking up 21% of mobile ad revenue.

Oriental Daily's on.cc came second at 15% and Citybus and New World First Bus' wifi platform Webus came third at 13%.

Other mobile platforms on the top 10 ad revenue list include Apple Daily, Headline Daily, Openrice Hong Kong and am730.

Broken down by operating system, 87% of ad revenue came from Apple's iOS while 12% came from Android and 1% from mobile web.

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