P&G kicks off local push for Olympics

PROCTER & GAMBLE   OLYMPICS   SPONSORSHIP

Hong Kong - Procter & Gamble (P&G) has taken its "Thank You Mom" campaign to Hong Kong, appointing two local athletes as ambassadors and sponsoring their mothers' flights to attend the London 2012 Olympics.

Hong Kong gymnast Wai-hung Shek and swimmer Hang-yu Sze will act as brand ambassadors for P&G throughout the Olympics period, participating in marketing campaigns which will be launched in May across online video, print, in-store, mobile, digital and direct mail.

P&G will also roll out a Facebook competition in May, asking visitors to write about how great their mothers are to win a trip to the London Olympics.

"Through our brands we will sponsor the potential Olympic team of Hong Kong," said Terence Lam, general manager of P&G Hong Kong marketing.

"As a company, we will serve as the ‘proud sponsor of mom', because behind every amazing athlete - elite or beginner - is an even more amazing mom," he said.

P&G is working with the Sports Federation & Olympic Committee of Hong Kong, China to launch this campaign locally.

Some of the brands that will participate in the campaign include Pantene, Rejoice, Olay, Pampers and Oral B.

P&G's global Thank You Mom campaign was launched last week, featuring a short film that celebrates the role mothers play in raising Olympians.

________________________________________________________________________________________

Follow us @Marketingeds on Twitter for breaking stories throughout the day.

Have something to say? Comment on our Facebook page or contact the writer at erican@marketing-interactive.com.