AirAsia Philippines boosts market presence

AIRASIA TOURISM MARKETING  AIR TRAFFIC

Philippines - AirAsia has launched its maiden flight from Clark International Airport to Puerto Princesa City, Palawan, further beefing up its presence in the market.

In an attempt to reel tourists into the city, AirAsia also offered promotional prices to travelers until 22 April. The city of Palawan and its numerous tourist attractions have also been highlighted on the carriers official website, with travel deals to the city lasting until 31 July 2012.

AirAsia launched in the Philippines late last month with its first two flights heading to two popular tourist destinations, Boracay and Davao.

"Puerto Princesa's new found fame as one of the new seven wonders of nature has generated a lot of interest from both local and international tourists," Maan Hontiveros, AirAsia CEO, said.

He also further emphasised that AirAsia aims to leverage on this new found treasure to provide smooth connectivity for both domestic and international travelers.

Currently, parent company AirAsia holds 40% equity in the Philippines unit, while the remaining 60% is held by Filipino investors Hontiveros, Michael Romero and Antonio Cojuangco.

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