Time Out India names CMO
India – Time Out India has appointed Nydia Dias (pictured) as chief marketing officer, spearheading the marketing and branding duties for the magazine across the country.
In addition to Time Out India, Dias will be responsible for the marketing and branding of the two new titles that Paprika Media proposes to launch this year.
She will also head the events and activations division, as well as the loyalty cards business of the company.
Dias has been working with Time Out India for about five years and during her tenure with the group, she has played an important role in the diversification of Paprika Media into events and digital marketing.
Earlier, Dias has worked with Sony Music Entertainment as manager, international marketing, where she was responsible for managing events and marketing activities across India.
She has also worked with Sony Entertainment Television as senior manager, marketing.