HTC goes 3D on Yahoo!7
Sydney - HTC has become the first advertiser to take up Yahoo!7's 3D advertising format, putting a rich media cube at the portal's homepage to promote the new HTC One X.
HTC's new ad appears on Yahoo!7 in the shape of a 3D cube, which users can rotate by using a set of navigation keys on the left and right sides of the homepage.
Each face of the cube shows different content, from the usual Yahoo!7 homepage to HTC ads and product information of HTC One X.
Priscilla Lee, account manager of PHD Network - the agency behind the campaign, said the ad format not only facilitates an immersive consumer experience with the phone's unique selling points, but also enables HTC to communicate their "Quietly Brilliant" brand ethos in an innovation manner.
According to Yahoo!7, the new format will allow advertisers to update fast-changing data points such as price and new promotions easily because everything can be consolidated on multiple sides of the cube.
Damon Scarr, commercial director at Yahoo!7, said: "This is an industry-first for Australia and follows a number of very successful launches of the platform in other markets."
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