Would you Groupon a house?

OSK    GROUPON      DAILY DEALS

Malaysia - In an interesting turn for the buzzing group buying sector developer OSK Property Holdings is pitching its latest mixed use property to a new generation of young buyers through Groupon deals.

OSK will be hosting deals on local daily deal site Groupon up until 30 April allowing customers a 93% saving by purchasing cash vouchers worth RM 8,000 for RM500 for its Paragon SOFO Suites & Boutique Retail in Pan'gaea, Cyberjaya.

Original prices of the Paragon SOFO suites range from RM 298,800.

The company spokesperson told A+M that its new property was a mixed development consisting of serviced apartments, a shopping mall and boutique hotel and would be targeted at young to mid-aged people and local business owners.

This is the first time the Property development company is advertising through an e-commerce platform and sees it as a way to maximize its market reach.

"We believe by word of mouth and viral e-commerce it is actually the best way of marketing.

"Everyone is advertising every day, we need to constantly be bold to try new methods instead of the typical ones that we may all be bored with and we may even be avoiding," the spokesperson said. 

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