UM Philippines brings Oltchick on board
Philippines - IPG Mediabrands has hired Bruce A. Oltchick (pictured) as technical adviser of UM Philippines.
In this role, Oltchick will focus on the agency's growth via new business acquisitions and diversified revenue growth on existing clients.
He starts in his role 1 May 2012.
Oltchick reports directly to McCann Worldgroup Philippines' executive chairman, Raul Castro and to Prashant Kumar, president, World Markets Asia and is tasked to strengthen UM's brand value proposition to its clients and diversify its product offerings.
Prior to UM, he was the founder and CEO of BAO Consulting- Asia, a Hong Kong based research consultancy.
He also held responsibility as EVP, advertising sales, distribution, research and marketing of STAR Group Limited Asia Pacific where he managed a global team of 175 people, across 12 markets and was the primary consultant of China, India and Taiwan markets.
"There is already an exceptional team in Manila and I look forward to bringing my expertise and leadership to the region. It's an important role and one where I plan to leverage my previous experience in order to drive new business and grow the agency," Oltchik said.
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