HSBC, The Star leverage Shrek brand

MUSICAL    SHREK    PARTNERS

Malaysia – HSBC and The Star are among the companies hoping the halo around the global "Shrek the Musical" phenomena will extend to Malaysia when the production comes to town in June, after successful runs in London and the United States.

Event partners include the Malaysia Convention and Exhibition Bureau (MyCEB), The Star as the official media partner, HSBC as official credit card, MELIÀ Kuala Lumpur as official hotel and Westports as official port.

Lim Eng Seong, general manager, retail banking and wealth management of HSBC Bank Malaysia said the show was in-line with its aim to provide credit cardholders with exclusive privileges and rewards while at the same time making its credit cards more appealing to consumers.

Official media partner The Star will leverage it's sponsorship through giveaways for fans through a series of competitions.

"When we were approached by Yvents! for Shrek, we readily accepted as it bodes well with our support of wholesome family entertainment", Ho Kay Tat, group managing director and CEO of Star Publications Malaysia, said.

HSBC will also be running a campaign to promote the show. From 15 April to 31 May there will be 1,000 tickets up for grabs worth RM490 per ticket, limited to two tickets for the first 500 cardholders who meet the minimum spend requirement.

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