Kia selects Ace:Daytons Advertising

Singapore - Cycle & Carriage Kia has awarded Ace:Daytons Advertising the Kia Motors account for the Singapore market following a five-way pitch - three year incumbent for the business, Rapp Collins declined to pitch.

Ace:Daytons will now handle TTL duties for the upcoming Kia Picanto facelift launch, which is expected to happen in early November, as well as implement strategic plans across all models in the Kia stable, to grow the brands interest.

The agency is part of the Ad Planet Group and according to marketing manager for Cycle & Carriage Kia, Mavis Toh, were selected "based on their refreshingly integrated and creative approach, as well as a bold strategic platform that is very much in line with Kia's brand proposition".

As reported by Marketing, the review was called following the departure of GM, Victor Kwan.