WSJA pushes business credentials

Hong Kong - The Wall Street Journal Asia, has launched the second installment of its "Knowledge. Understanding" campaign, with a print, outdoor and online campaign from creative agency Doremus.

The two-month long campaign will run until the end of October with outdoor billboards, bus shelter domination, taxi ads, print and online executions throughout Hong Kong, Singapore and Malaysia.

Responsible for the campaign was Doremus executive creative director Colin Ruffell and creative and art direction from Albert Poon.