Leo Burnett boosts shopper strength

LEO BURNETT   ARC   SHOPPER MARKETING

Shanghai - Leo Burnett Shanghai has appointed Sarah Anderson (pictured) as operations director and head of its marketing services arm Arc Shanghai.

In her new role, Anderson will lead Arc and work on the McDonald's account at Leo Burnett Shanghai. She will also work to build the agency's shopper marketing capabilities.

Anderson joins from Saatchi & Saatchi X Guangzhou, a shopper marketing agency, as regional account director for a portfolio of Proctor & Gamble brands.

Before that, she held roles with OgilvyOne, Tequila, JWT, GroupM and Mindshare, working with companies including Diageo, Wal-Mart Stores, American Express, Unilever, Pfizer and Ford Motor.

"Sarah's comprehensive set of skills and her deep regional experience adds value to the shopper marketing services we can offer existing and new clients," said Stefan Petzinger, Leo Burnett Shanghai general manager - multinationals.

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