Maxis launches integrated digital book service

MAXIS    EBOOKS    APPS

Malaysia - In partnership with Alcatel Lucent and Cempaka Schools, Maxis has introduced its new ebook service for maxis customers.

Maxis customers who download the free app will have access to over 300,000 international and local ebooks from over 40 categories. It also features a user-friendly interface and runs on a cloud-based digital bookstore, where customers can download books for free onto their iPads or Android tablets.

Digital books downloaded through Maxis ebooks range from RM8 to RM99, each in local languages including English, BM and Chinese, as well as international languages.

There are also 45 free titles which are available to customers. Purchases will be reflected in customers' Maxis bills or deducted from their Hotlink accounts.

In efforts to offer digital versions of school books for children, Maxis has partnered with Cempaka Schools.

T. Kugan (pictured), Maxis' vice president and head of product, device, innovation and roaming, said, "Maxis has always maintained a close relationship with both private and public educational institutions, and in conceptualising our ebooks proposition, we quickly realised the great benefit that this product could bring to the Malaysian educational system. As such, we have brought on Cempaka Schools as our first partner in this effort to bring ebooks to Malaysian students."

Through its ebook storefront, the learning content created by educators can be made available to all Malaysian students.

Kugan adds that through its partnership with Alcatel Lucent, who provides ebook storefronts around the world, educators can even make their content available globally if they so choose.

From now until 31 May, customers can download a free ebook from a selection of titles without incurring data charges for those who download the books over Maxis' 3G network. While the app is currently available for tablets and iPads, it will soon be available for smartphones.

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