TrapperMPG awarded Mersing Laguna project

TRAPPER MPG   MEDIA PRIMA   PROPERTY DEVELOPMENT

Malaysia - Radiant Starfish Development, developer of RM22 billion Mersing Laguna project in Johor, has appointed TrapperMPG to handle all its strategic communications campaigns for the project.

The agency will be tasked to handle all of the project's mainstream media and online planning activities for one year.

The agency has already begun work on the account with the project's groundbreaking ceremony on 14 and 15 April in Mersing, where it got local TV network Media Prima as its official media partner in covering its on-air campaigns, promos and talk-show leading to the event date.

Speaking on the appointment of the agency, Ungku Shahiran Ungku Safian, senior VP finance and administration of the company said, "TrapperMPG has shown sincere interest in our vision in making Mersing Laguna a world-class destination in Malaysia. The way they work, think and collective reasoning are very much in line with what we seek for in a media communications agency"

Sivanathan Krishnan (pictured), CEO of TrapperMPG, added, "As a media communications agency, we are absolutely pleased to be awarded this contract, but as an individual, I am extremely proud to be associated with Radiant Starfish's team of innovators and future thinkers for their vision in making Mersing Laguna a reality and not just a dream."

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