In BRIEF: H+K Strategies, Forrester, VMware
H+K Strategies to handle 2012 Incheon Asian Games PR
The Incheon Asian Games Organising Committee has chosen Hill+Knowlton Strategies (H+K Strategies) to be its official global PR agency for the upcoming 2014 Incheon Asian Games. The campaign themed "Cheer, Asia" is representative of the message the 2014 Incheon Asian Games aims to spread which is to unite all of Asia through an engaging and entertaining sporting event.
The campaign also combines athletics and contemporary Korean Pop culture and was conceptualised by H+K strategies and aims to bring forth a synergy with its online and offline platforms. Next year influential figures of the sports, culture and tourism industries and the media delegates from 19 countries will join road shows that will appear in six major cities across Asia, namely Guangzhou, Singapore, Tokyo, New Delhi, Dubai and Almaty.
China tops Asia's online retail growth
China is poised to surpass Japan as the region's largest online retail market, according to a report by Forrester. E-commerce revenue in China doubled between 2010 and 2012 to almost US$170 billion, and is expected to double again by 2016. Elsewhere in the region, growth rate will largely remain lower than that of China, but all will see an increase as traditional retailers look to the online channel to boost their sales and online-only players hone their offerings to capitalise on the increasingly savvy online shoppers.
VMware, Inc. appoints new GM
VMware, specialists in virtualisation and cloud infrastructure, has appointed Jon T. Robertson to the role of general manager, VMware SEA. Robertson will oversee all aspects of VMware's virtualisation and cloud computing business in the region. This is including strategic planning, business development, sales and channels and the alignment of key functions such as services, finance and marketing. Robertson has been with VMware six years and was previously from VMware K.K. in Japan where he was vice president of field operations across all industries. Robertson has more than 20 years of technology experience in the Asia Pacific and Japan region.
Amanpour returns to CNN
Christiane Amanpour has returned to CNN to host a new daily foreign affairs program on CNN International that will launch in Asia. The 30 minute run broadcast will air from Tuesdays to Saturdays. Amanpour will continue with her primary role is as global affairs anchor for ABC News where she reports internationally for the American viewers. This "unique arrangement" with CNN International allows her to reach a vast global audience while continuing her reporting in war-torn countries for all ABC News programs, platforms and online.
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