AOTY Jury Spotlight: Tracy Cheng
Hong Kong - Marketing welcomes Nokia's Tracy Cheng (pictured) to its Agency of the Year Awards 2012 (AOTY) jury.
Tracy Cheng is currently head of marketing activation, North Asia at Nokia. Tracy's responsibilities include overseeing all campaign activations and Go-To-Market programs across HK, Taiwan, Korea and Japan, providing strategic marketing planning.
She leads all the on/offline integrated marketing campaigns with special focus on digital and social media strategies leveraging on new media available in the market. Prior to this role, being the head of marketing of HK, she was in charge of campaign activation, product and developer marketing, to ensure end-user experiences. Tracy spent 8 years working with Nokia, progressing from marketing manager to head of marketing HK and now head of marketing activation North Asia.
Prior to joining Nokia, Tracy was working in Shell HK as marketing manager, responsible for lubricant business marketing, budget planning and product portfolio management of both transport and industrial sectors.
For a complete list of Agency of the Year judges, click here.
The Agency of the Year Awards will be happening on the 29th May at the Conrad Hong Kong Hotel. Start booking your tables now. For more information, visit: http://www.aotyawards.com/2012/hk/index.html
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