BOC joins Olympic frenzy

National - The Bank of China has appointed M&C Saatchi to launch a series of Olympic related Visa cards to capitalise on its sponsorship and current frenzy surrounding the Olympics in Shanghai.

The card design will be based on the concept of a Chinese chop and comes in the five colour variants of the Olympic rings.

A media launch will be phased in throughout October and November and will feature print, transit and some ambient media executions in and around Shanghai.

M&C Saatchi landed the business to roll out the campaign after a creative presentation.