The Star goes digital with ePaper

SAMSUNG   THE STAR   E NEWSPAPER

Malaysia -  The Star recently launched the ePaper, a digital version of the newspaper, with Samsung as the exclusive partner. The ePaper allows users to listen to audio versions of the articles, which are automatically downloaded or refreshed every morning.

Speaking more on its collaboration with Samsung, Wong Siah Ping, chief operating office, digital business at The Star, said: "The Star ePaper is available for Android and Apple devices and PCs. Building on the popularity of smart devices, our partnership with Samsung - a key brand of the smart devices - opens opportunities for exclusive promotions that will benefit customers of The Star and Samsung."

According to Kwon Jae Hoon, managing director, Samsung Malaysia, Samsung will be providing its existing Samsung Tablet users with a free 6-month license to The Star’s e-newspaper from May to October this year, downloadable via the Samsung Apps.

Each article in ePaper can be shared via Facebook, Twitter and email. This feature is also extended to its print copy, with some stories in the paper bearing QR codes. Other features of the paper include audio version of articles and automatic downloads of the ePaper to mobile devices.

Wong added that there would not be separate advertisers for its hard copy and ePaper versions. "We believe that with the combined strength of our print and digital copies, The Star will reach a wider and younger group of readers. With the increased readership, our advertisers will be able to identify and leverage on the opportunities that this combination offers," Wong said.

The ePaper can be downloaded free of charge during the trial period throughout the month of April. Prior to the launch of ePaper, The Star launched teaser ads in printed version. Other promotions for this will run throughout the month within The Star media group, with ads running on print, online, radio and road shows.

Samsung told A+M that it would be creating awareness of this campaign through social media – Facebook and Twitter – and traditional media.

The group engaged Rapp for creative executions, Next Digital for digital initiatives and Omniteam for on-ground activities.

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