AOTY Jury Spotlight: Klaus Redomske
Singapore - Marketing welcomes Klaus Redomske(pictured), marketing director for Borneo Motors to its Agency of the Year Awards (AOTY) 2012 jury.
Redomske leads all product and marketing strategies and activities for both the Toyota and Lexus brands. He manages the strategic direction in collaboration with Toyota Motors Asia Pacific and - in a challenging environment - successfully maintains the brands in leading market positions in Singapore.
Many models under his purview are top-sellers in Singapore such as the Toyota Corolla Altis, the Toyota Camry, the Toyota Wish, the popular Lexus RX range and the Lexus CT200h, Singapore's bestselling Hybrid in 2011. The popularity of the Lexus CT200h underscores Lexus' leading role in hybrid automotive technology.
Redomske other responsibilities include overseeing the business strategy and planning, demand & supply management for both Toyota and Lexus and managing the distribution and retail for Toyota, Lexus and Hino. He is also the key interface with Borneo Motor's global parent company, Inchcape, Toyota Motors Corporation and Toyota Motors Asia Pacific. Klaus also holds the leadership portfolio of the company's advertising and digital agencies.
Prior to joining Inchcape / Borneo Motors Singapore in June 2009, Redomske served most of his career i.e. over 13 years in various, international management roles at Procter and Gamble, one of the largest consumer goods companies globally and one of the most recognized brand driven corporations in the world.
Having joined P&G in Germany, he was later posted to the European / Global Headquarters in Geneva, Switzerland before moving to Singapore in 2004. He received various awards for outstanding achievements during his time at P&G where he worked most of his career at one of P&Gs most successful divisions "P&G Prestige Products" in P&Gs Luxury Beauty Care Business.
Redomske serves as a Committee member at Motor Traders Association since 2009 and holds an MBA from the University of Bayreuth, Germany. He is married with a four year son and outside of work, he enjoys photographing his travels and contemporary art while enjoying a cup of artisanal coffee. Occasionally, he also pursues hockey and golf.
For a complete list of Agency of the Year judges, click here.
The Agency of the Year Awards will be happening on the 16th May at Resorts World Sentosa. Start booking your tables now. For more information, visit: http://www.aotyawards.com/2012/sg/
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