In BRIEF: Go React, StanChart, Servcorp

STANDARD CHARTERED SERVCORP HEINEKEN

Grundfos assigns Go React with APAC duties

Grundfos, global pump manufacturer has appointed digital agency Go React to manage its integrated marketing account across 11 countries in the Asia Pacific region. The company will act as the brand custodian for Grundfos and implement an integrated marketing communications campaign to build the brand. Go React will also drive a lead generation program focusing on Grundfos' core growth markets in the region, building services and industry.

Standard Chartered Banks launches new OOH campaign

Standard Chartered Bank has launched a high profile campaign as part of their launch for the latest ‘Bonus$aver Account' through TBWA\Singapore and OMD Singapore with Clear Channel's bus shelters. The Out-Of-Home campaign aims to drive awareness for the latest account. Flagships were placed at high traffic locations such as Grange Road, Marine Parade and Upper Thomson to target areas around Standard Chartered Bank branches. 3D cut outs including speech bubbles and a giant billboard with the tagline were placed above the select shelters.

Servcorp enlists Chrysler Communications

Servcorp, provider of managed workspace solutions, has engaged the public relations services of Chrysler Communications for its Singapore operations. Servcorp is globally established in 50 cities across 21 countries and the appointment in Singapore comes ahead of its 25th anniversary of operations in the city-state and the opening of their newest suite of serviced offices in July.

Heineken announces contest winners

The Heineken Limited Edition Design challenge has announced Rodolfo Kusulas of Mexico and Lee Dunford of Australia as the winners of the global Facebook bottle creative challenge. The challenge attracted over 30,000 entries from more than 100 countries. The challenge had asked people to create a design that shows how people will connect in the next 140 years.

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